How to create a product-specific flow
You will learn
Learn how to create several types of product-specific flows. You must have metrics in your account in order to split or filter by a product. If there's no metrics, the dimension fields will not populate any products.
When setting up an abandoned cart, browse abandonment, or post-purchase flow, you may want to filter or split your flow based on the specific item someone left in their cart, viewed, or purchased. This can be useful if you want to offer instructions or messaging around a specific product or products.
This practice works best if you only offer a handful of products and would like to offer very tailored information on each (or only one) of them. This can also be a useful technique if you would like to target people who are purchasing specific items together and tailor the post-purchase experience to this combination of products.
Filter or split a flow based on one specific product
Post-purchase
In our post-purchase flow example, let's say that we just released a new product (a lip balm) and would like to reach out to customers who bought this item to provide feedback. Keep in mind that the trigger filters and splits available for you to use will depend on the event that triggers the flow in the first place. Not all flow triggers will be filterable by product.
In this example, our flow will be triggered by placing an order. Then, we're going to want to get more granular and identify the specific item someone bought.
To configure this, we'll need the following flow trigger and split conditions:
- Trigger: Placed Order
- Split filter 1: Item Count equals "1"
AND - Split filter 2: Items contains "lip balm"
We only want to identify customers who bought one item because we want to assume that the lip balm is the only item they purchased. If we would like to target anyone who bought lip balm, regardless of whether or not they bought something else, we can remove this filter.
You can use this configuration as a trigger filter as well in case you would like to create entirely separate flows for whenever someone purchases a specific product (and only that product).
Browse abandonment
In our browse abandonment flow example, let's say you want to offer a discount to only those who view the product with the highest margin or price (matte gloss). Select a browse abandonment flow from the Flow Library and then add a split.
To configure this split, we'll need the following flow trigger and split conditions:
- Trigger: Viewed Product
- Profile Filter: Placed Order zero times since starting this flow
AND - Profile Filter: Started Checkout zero times since starting this flow
- Profile Filter: Has not been in flow in the last 30 days
- Split filter 1: Name contains “matte gloss”
Abandoned cart
In our abandoned cart flow example, let's say we have excess inventory and want to offer shoppers a discount to buy a specific product (matte gloss), but only that product. We're going to start with the default abandoned cart flow and then add a split to isolate this specific item.
To configure this, we'll need the following Flow Trigger and split conditions:
- Trigger: Started Checkout
- Profile Filter: Placed Order zero times since starting this flow
- Split filter 1: Items contains "matte gloss"
AND - Split filter 2: Item Count equals "1"
Filter or split a flow based on a combination of products
There may be cases in which you would like to filter or split your flow based on a combination of products. Let's say that we'd like to offer specific advice to people who buy two items at the same time (a lip balm and a certain lip gloss). To configure this, we'd follow the same steps as above, but change the following:
- Flow Trigger: Placed Order
- Split filter 1: Items contains "lip balm"
AND - Split filter 2: Items contains "matte gloss
AND - Split filter 3: Item Count equals "2"
Additional resources
Learn how to create different types of flows:
- How to create a post-purchase flow
Learn how to set up a post-purchase flow in Klaviyo as well as best practices for doing so. A post-purchase flow triggers after a customer has placed an order while your ecommerce platform is integrated with Klaviyo. Sending post-purchase emails builds relationships and brand loyalty with your customers and makes them more likely to purchase again.
- How to create a browse abandonment flow
Learn how to create a browse abandonment flow to show shoppers products they viewed but didn’t purchase.
- How to create an abandoned cart flow
Learn how to set up an abandoned cart flow in Klaviyo in order to increase your ecommerce revenue and personalize communication to your customers.
Learn more about trigger filters and splits:
- Understanding flow triggers and filters
Learn more about Klaviyo filters which can be used to further narrow triggers or actions in flows. For example, if a flow triggers when someone places an order, a trigger filter could be added to limit this to specific product types. Trigger filters are evaluated alongside the trigger itself to only let certain people into a flow.
- How to add a trigger split to a flow
A trigger split is a component in the visual flow builder that creates two distinct paths in a flow, branching based on a filter applied to the flow trigger. It is only available for metric- and price drop-triggered flows.
- Understanding flow branching
Learn how flow branching helps you personalize flows so that you can send individuals down different paths depending on what you already know about them.
- How to create an upsell or cross-sell flow
Learn how to create a flow that allows you to follow up with customers to try to cross-sell or upsell similar or related products after they make a purchase. Klaviyo has a built-in product review/cross-sell flow as well as new and repeat customer thank you flows that you can repurpose as upsell or cross-sell flows.