User management and privileges reference for Static User Roles
Note only Owners and Admins can add new users to an account.
You will learn
Learn about the different Klaviyo user roles, their account permissions and access, as well as their potential restrictions inside the platform. Depending on your role, the view of Klaviyo may look different. For instance, Owners see different account setting options than Admins do.
This article on discusses the permissions for account users. If this isn't what you're looking for, you may want to see our articles on how to add or remove an account user or on portfolio user permissions.
Available user roles
There are currently the following user roles:
- Owner
- Admin
- Manager
- Analyst
- Campaign Coordinator
- Content Creator
- Support
- Social Media Manager
Open the dropdowns to learn more about each role.
Owners
An account can only have 1 Owner who can:
- Access the full account
- Edit and close an account
- Create private API keys
- Edit the domain authentication page
By default, the first person to create a Klaviyo account will be the account's Owner. Over time, they will receive important account notifications from Klaviyo, and can edit who in their company receives billing-related notifications.
If you want to change Owners, learn how to transfer account ownership.
Admin
Admins have full account access. An admin can:
- Edit account details (such as updating payment plans)
- Add or delete users
- Cancel a paid subscription from billing
- Create private API keys
- Edit the domain authentication page
- Edit who in their company receives billing-related notifications
- Access the Reviews tab
Admins cannot: fully close an account (e.g., disable an account and remove all users).
Manager
Managers have access to all core Klaviyo features, but with some limitations in flows, lists, segments, and analytics.
The tabs they have access to are:
- Campaigns tab
- Can create campaigns, export analytics, etc.
- Cannot export any recipient activity.
- Flows tab
- Cannot export any recipient activity
- Reviews tab
- Sign-up forms tab
- Audience tab
- Lists & segments
- Cannot export any active or suppressed addresses from Klaviyo
- Profiles
- Lists & segments
- Analytics tab
- Can access:
- Dashboard
- Metrics
- Benchmarks
- Custom reports
- Cannot export analytics (except custom reports)
- Can access:
- Settings tabs, in which they:
- Can
- Edit certain account details (such as change to any paid plan or hosted pages)
- Set up SMS
- Cannot
- Access the downloads tab
- Edit or delete account users
- Downgrade to a free plan
- Cancel the account
- Can
Analyst
Analysts have access to analytics, segments, and reporting.
The tabs they have access to are:
- Campaigns tab
- Can only view the list of draft campaigns and details for sent campaigns
- Flows tab
- Can only view analytics, export analytics, and preview flow messages
- Sign-up forms tab
- Can only see form analytics
- Do not have access to the Form Builder or A/B test setup
- Audience tab
- Lists & segments
- Profiles
- Cannot create, update, or delete profiles or access the Messages tab (i.e., they cannot view which messages were sent, skipped, or scheduled for a profile)
- Integrations
- Can view which integrations are installed
- Cannot edit, add, or remove an integration
- Analytics tab
- Dashboards
- Metrics
- Benchmarks
- Custom reports
Campaign Coordinator
Campaign Coordinators can create and send campaigns and create and edit templates. The tabs they have access to are:
- Campaigns tab
- Flows tab
- Can only edit flow details (name and tag), edit message content, and preview flow messages
- Audience tab
- Lists & segments
- Content tab
- Templates
- Data feeds
- Coupons
- Settings tab
- Consent pages
- Domain page
Content Creator
Content creators can create and edit templates. The tabs they have access to are:
- Campaigns tab, but only to view this tab; they can't schedule or send campaigns, edit templates, or see analytics from sent campaigns
- Flows, but they can only edit flow details (name and tag), edit message content, and preview flow messages
- Sign-up forms, but they cannot create or delete forms, see analytics, publish any changes, publish an A/B test, or publish changes to variants in a running test.
- Lists and segments, but they can only view segment definitions
- Content tabs and consent pages
Support
Support representatives have access to the Inbox, which will be their default landing page upon logging into Klaviyo. The tabs they have access to are:
- Inbox tab
- Can view profile information and use the inbox chat console.
- Cannot adjust settings.
- Profile tab
- Can see the profile list view, profile details, activity feed, contact information, and channels.
Social Media Manager
Social Media Managers can create, edit, and manage social media content and data within your Klaviyo account. They have access to:
- Social tab
- Audiences tab
- Lists & Segments
- Content tab
- Media & Brand
- Analytics tab
- Dashboards
- Metrics
- Custom reports
Charts showing user permissions
The charts below outline user permission in several different areas, including:
- Product tabs
- Account settings
- Flows
- Forms
- Analytics
- Tags
- Coupons
Product tab user permissions
The chart below displays the different access levels for users, separated by available tabs.
Key: Full ✔ Restricted Ɵ No Access ✖
| Owner | Admin | Manager | Analyst | Campaign Coordinator | Content Creator | Support | Social Media Manager | |
Campaigns | ✔ | ✔ | Ɵ | Ɵ | ✔ | Ɵ | ✖ | Ɵ | |
Flows | ✔ | ✔ | Ɵ | Ɵ | Ɵ | Ɵ | ✖ | Ɵ | |
Reviews | ✔ | ✔ | ✔ | ✖ | ✖ | ✖ | ✖ | ✖ | |
Sign-up forms | ✔ | ✔ | ✔ | Ɵ | ✖ | Ɵ | ✖ | Ɵ | |
Audience | Lists & segments | ✔ | ✔ | Ɵ | ✔ | Ɵ | Ɵ | ✖ | ✔ |
Profiles | ✔ | ✔ | ✔ | Ɵ | Ɵ | Ɵ | ✔ | Ɵ | |
Content | Templates | ✔ | ✔ | ✔ | ✖ | ✔ | ✔ | ✖ | ✖ |
Products | ✔ | ✔ | ✔ | ✖ | ✔ | ✔ | ✖ | ✖ | |
Media & brand | ✔ | ✔ | ✔ | ✖ | ✔ | Ɵ | ✖ | ✔ | |
Coupons | ✔ | ✔ | ✔ | ✖ | ✔ | ✔ | ✖ | ✖ | |
Analytics | Dashboards | ✔ | ✔ | ✔ | ✔ | ✖ | ✖ | ✖ | ✔ |
Metrics | ✔ | ✔ | ✔ | ✔ | ✖ | ✖ | ✖ | ✔ | |
Benchmarks | ✔ | ✔ | Ɵ | Ɵ | ✖ | ✖ | ✖ | ✖ | |
Custom reports | ✔ | ✔ | Ɵ | ✔ | ✖ | ✖ | ✖ | ✔ | |
Conversations | Helpdesk | ✔ | ✔ | ✔ | ✖ | ✖ | ✖ | Ɵ | ✖ |
Automations | ✔ | ✔ | ✔ | ✖ | ✔ | ✔ | ✖ | ✖ | |
Account settings | Account | ✔ | ✔ | Ɵ | Ɵ | Ɵ | Ɵ | ✖ | Ɵ |
Billing | ✔ | Ɵ | Ɵ | ✖ | Ɵ | ✖ | ✖ | ✖ | |
Email, SMS, and push | ✔ | ✔ | ✔ | ✖ | Ɵ | ✖ | ✖ | ✖ | |
Other | ✔ | ✔ | Ɵ | ✖ | Ɵ | Ɵ | ✖ | ✖ | |
Integrations | ✔ | ✔ | ✔ | Ɵ | ✖ | ✖ | ✖ | Ɵ | |
Klaviyo Service | Customer Hub* | ✔ | ✔ | ✔ | ✖ | ✔ | ✔ | ✖ | Ɵ |
*Customer Hub integrations have the same role permissions as API keys outlined below.
Account settings-specific user permissions
Account
| Owner | Admin | Manager | Analyst | Campaign Coordinator | Content Creator | Support | Social Media Manager |
Personal | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ |
Organization | ✔ | ✔ | ✖ | ✖ | ✖ | ✖ | ✖ | ✖ |
Users | ✔ | ✔ | ✖ | ✖ | ✖ | ✖ | ✖ | ✖ |
API keys | ✔ | ✔ | ✔ | ✖ | ✖ | ✖ | ✖ | ✖ |
Security | ✔ | ✔ | ✔ | Ɵ | Ɵ | Ɵ | Ɵ | Ɵ |
Tags | ✔ | ✔ | ✔ | Ɵ | Ɵ | Ɵ | ✖ | Ɵ |
Billing
| Owner | Admin | Manager | Analyst | Campaign Coordinator | Content Creator | Support | Social Media Manager | |
Overview | View overview | ✔ | ✔ | ✔ | ✖ | Ɵ | ✖ | ✖ | ✖ |
Cancel plan | ✔ | ✔ | ✖ | ✖ | ✖ | ✖ | ✖ | ✖ | |
Close account | ✔ | Ɵ | ✖ | ✖ | ✖ | ✖ | ✖ | ✖ | |
Create your plan | Upgrade | ✔ | ✔ | ✔ | ✖ | ✖ | ✖ | ✖ | ✖ |
Downgrade | ✔ | ✔ | Ɵ | ✖ | ✖ | ✖ | ✖ | ✖ | |
Preferences | ✔ | ✔ | ✔ | ✖ | ✖ | ✖ | ✖ | ✖ | |
Payment history | ✔ | ✔ | ✔ | ✖ | ✖ | ✖ | ✖ | ✖ | |
Email, SMS, and Push notifications
| Owner | Admin | Manager | Analyst | Campaign Coordinator | Content Creator | Support | |
Email | Sender information | ✔ | ✔ | ✔ | ✖ | ✔ | ✖ | ✖ |
Sending preferences | ✔ | ✔ | ✔ | ✖ | ✔ | ✖ | ✖ | |
Attribution | ✔ | ✔ | ✔ | ✖ | ✔ | ✖ | ✖ | |
Domains | ✔ | ✔ | ✔ | ✖ | ✔ | ✖ | ✖ | |
SMS | Sender information | ✔ | ✔ | ✔ | ✖ | ✔ | ✖ | ✖ |
Sending preferences | ✔ | ✔ | ✔ | ✖ | ✔ | ✖ | ✖ | |
Attribution | ✔ | ✔ | ✔ | ✖ | ✔ | ✖ | ✖ | |
Automations | ✔ | ✔ | ✔ | ✖ | ✔ | ✖ | ✖ | |
Push notifications | Mobile app settings | ✔ | ✔ | ✔ | ✖ | ✖ | ✖ | ✖ |
Sending preferences | ✔ | ✔ | ✔ | ✖ | ✔ | ✖ | ✖ | |
Other
| Owner | Admin | Manager | Analyst | Campaign Coordinator | Content Creator | Support |
Consent pages | ✔ | ✔ | ✔ | ✖ | ✔ | ✔ | ✖ |
Hosted pages | ✔ | ✔ | ✔ | ✖ | ✔ | ✖ | ✖ |
Web feeds | ✔ | ✔ | ✔ | ✖ | ✔ | ✔ | ✖ |
Profile maintenance | ✔ | ✔ | ✔ | ✖ | ✔ | ✖ | ✖ |
UTM tracking | ✔ | ✔ | ✔ | ✖ | ✔ | ✖ | ✖ |
Back in stock settings | ✔ | ✔ | ✔ | ✖ | ✔ | ✖ | ✖ |
Back in stock reports | ✔ | ✔ | ✔ | ✔ | ✖ | ✖ | ✖ |
Downloads | ✔ | ✔ | ✖ | ✔ | ✔ | ✖ | ✖ |
Flow-specific user permissions
The following table breaks out the details on flow-specific permissions.
| Owner | Admin | Manager | Analyst | Campaign Coordinator | Content Creator | Support | Social Media Manager |
Create, clone, delete a flow | ✔ | ✔ | ✔ | ✖ | ✖ | ✖ | ✖ | ✖ |
Edit flow details (name and tag) | ✔ | ✔ | ✔ | ✖ | ✔ | ✔ | ✖ | ✖ |
Export flow analytics | ✔ | ✔ | ✔ | ✔ | ✖ | ✖ | ✖ | ✔ |
Export recipient activity | ✔ | ✔ | ✖ | ✔ | ✖ | ✖ | ✖ | ✔ |
See analytics | ✔ | ✔ | ✔ | ✔ | ✖ | ✖ | ✖ | ✔ |
Back-populate flow | ✔ | ✔ | ✔ | ✖ | ✖ | ✖ | ✖ | ✖ |
Edit flow triggers and filters | ✔ | ✔ | ✔ | ✖ | ✖ | ✖ | ✖ | ✖ |
Edit flow message settings | ✔ | ✔ | ✔ | ✖ | ✖ | ✖ | ✖ | ✖ |
Create, update, delete individual components | ✔ | ✔ | ✔ | ✖ | ✖ | ✖ | ✖ | ✖ |
Change flow action status | ✔ | ✔ | ✔ | ✖ | ✖ | ✖ | ✖ | ✖ |
Preview messages | ✔ | ✔ | ✔ | Ɵ | ✔ | ✔ | ✖ | ✔ |
Edit message content (including variations) | ✔ | ✔ | ✔ | ✖ | ✔ | ✔ | ✖ | ✖ |
Export a list of queued back in stock flow subscribers | ✔ | ✔ | ✖ | ✖ | ✖ | ✖ | ✖ | ✖ |
Form-specific user permissions
The following table breaks out the details on form-specific permissions.
| Owner | Admin | Manager | Analyst | Campaign Coordinator | Content Creator | Support | Social Media Manager |
Create and clone a form | ✔ | ✔ | ✔ | ✖ | ✖ | Ɵ | ✖ | ✖ |
Delete a form | ✔ | ✔ | ✔ | ✖ | ✖ | ✖ | ✖ | ✖ |
Edit form name | ✔ | ✔ | ✔ | ✖ | ✖ | ✔ | ✖ | ✖ |
See analytics | ✔ | ✔ | ✔ | ✔ | ✖ | ✖ | ✖ | ✔ |
Publish forms and set a live form to draft | ✔ | ✔ | ✔ | ✖ | ✖ | ✖ | ✖ | ✖ |
View form behaviors tab | ✔ | ✔ | ✔ | ✔ | ✖ | ✔ | ✖ | ✔ |
View form styles tab | ✔ | ✔ | ✔ | ✖ | ✖ | ✔ | ✖ | ✖ |
Edit form content | ✔ | ✔ | ✔ | ✖ | ✖ | ✔ | ✖ | ✖ |
Create, edit, and delete a draft A/B form test | ✔ | ✔ | ✔ | ✖ | ✖ | ✔ | ✖ | ✖ |
Start or stop an A/B test | ✔ | ✔ | ✔ | ✖ | ✖ | ✖ | ✖ | ✖ |
Edit A/B test name or variation names | ✔ | ✔ | ✔ | ✖ | ✖ | ✔ | ✖ | ✖ |
Publish edits to a running A/B test | ✔ | ✔ | ✔ | ✖ | ✖ | ✖ | ✖ | ✖ |
Analytics-specific user permissions
The following table breaks out the details on analytics-specific permissions.
| Owner | Admin | Manager | Analyst | Campaign Coordinator | Content Creator | Support | Social Media Manager |
View Dashboards tab | ✔ | ✔ | ✔ | ✔ | ✖ | ✖ | ✖ | ✖ |
View Metrics tab | ✔ | ✔ | ✔ | ✔ | ✖ | ✖ | ✖ | ✖ |
View Custom reports tab | ✔ | ✔ | ✔ | ✔ | ✖ | ✖ | ✖ | ✖ |
Create, edit, run, delete custom reports | ✔ | ✔ | ✔ | ✔ | ✖ | ✖ | ✖ | ✖ |
Export custom report results | ✔ | ✔ | ✔ | ✔ | ✖ | ✖ | ✖ | ✖ |
View Benchmarks tab | ✔ | ✔ | ✔ | ✔ | ✖ | ✖ | ✖ | ✖ |
Change industry in Benchmarks | ✔ | ✔ | ✔ | ✖ | ✖ | ✖ | ✖ | ✖ |
Tag-specific user permissions
| Owner | Admin | Manager | Analyst | Campaign Coordinator | Content Creator | Support | Social Media Manager |
Read tag data | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✖ | ✔ |
Create, edit, delete tags | ✔ | ✔ | ✔ | ✖ | ✖ | ✖ | ✖ | ✖ |
Coupon-specific user permissions
The following table breaks out the details on coupon-specific permissions.
| Owner | Admin | Manager | Analyst | Campaign Coordinator | Content Creator | Support | Social Media Manager |
Export coupon report | ✔ | ✔ | ✖ | ✖ | ✖ | ✖ | ✖ | ✖ |
Social-specific user permissions
The following table breaks out the details on social-specific permissions.
| Owner | Admin | Manager | Analyst | Campaign Coordinator | Content Creator | Support | Social Media Manager |
Connect Social Channels | ✔ | ✔ | ✖ | ✖ | ✖ | ✔ | ✖ | ✔ |
Social Auto-replies | ✔ | ✔ | ✔ | ✖ | ✖ | ✔ | ✖ | ✔ |
Social Content | ✔ | ✔ | ✔ | ✖ | ✖ | ✔ | ✖ | ✔ |
Additional resources
- Learn more about managing your users
- How to add or remove an account user
- How to transfer account ownership
- Find out how to change your email or password