Understanding campaign calendar options
You will learn
Learn about the options available in your campaign calendar, including how to view, filter, and preview your campaigns.
Campaign calendar views
Select a date, choose a time frame, and more for your calendar view from the calendar navigation bar.
The campaign calendar displays in the current user’s time zone, which may differ from the account's timezone.
View by day
From the dropdown at the top of the calendar, choose Day to see a schedule of all campaigns on that day.
Use this view to see your day at a glance, make sure any campaigns scheduled for today are ready to go, and get a detailed view of busy sending days.
View by week
From the dropdown at the top of the calendar, choose Week to see a schedule of all campaigns on that week. Quickly see what is sent, scheduled, and in draft mode so you can plan your work for the week.
Choose whether your week begins on Sunday or Monday by clicking the action button on the far right.
View by month
From the dropdown on the right side of your calendar, choose Month to see a high-level view of campaigns in a particular month.
If many campaigns are set on a single day, the first few (up to 3) are listed along with text indicating how many additional campaigns are scheduled for that day. Click the +# Others button to see all campaigns for that day.
Choose a date range
Click the left and right arrows to navigate forward or backward.
Click on a specific date to view that day (or the week/month that contains that date, depending on the time frame you’ve selected).
Campaign calendar settings
Click the action button (3 dots) to the far right to open the settings menu. Here, you can choose which holiday calendars to include in your campaign calendar and which day your week should start on (e.g., Sunday, Monday).
All settings applied to your calendar reset when you log out of your Klaviyo account.
Holiday and event calendars
- Click the action button.
- Choose Show calendars.
- Choose which holiday calendars to view on your campaign calendar. A wide variety of holiday options are available, including:
- Klaviyo BFCM guide (seasonal)
Strategies, resources, and recommendations to help you prepare for BFCM - Country-specific holidays
Federal and commonly celebrated holidays in various countries and regions
- Klaviyo BFCM guide (seasonal)
- Select up to 5 holiday calendar options (excluding campaigns). You can update your selections at any time.
If a particular holiday is celebrated in multiple selected regions, it appears multiple times on your calendar. For example, ANZAC day is observed in both Australia and New Zealand. If both of those calendars are selected, ANZAC day will appear twice on April 25.
First day of week
Choose which day your week should start on (e.g., Sunday, Monday).
- Click the action button.
- Select any day of the week to be the start of the week.
Campaign calendar filters
Use filters to limit the campaigns that appear in your calendar view and quickly find campaigns that meet certain criteria.
You can filter based on:
- Audience
Identify messages to a certain audience by choosing one or more lists or segments. - Channels
Filter by Email, SMS, or Push campaigns. - Status
Display only campaigns that are sent, scheduled, draft/paused, or canceled. - Tags
If you use tags to organize your campaigns, filter based on the tags you’ve applied. - A/B test
Filter by campaigns that have an A/B test. - Archive
Filter by archived campaigns.
Campaign detail view
In the campaign calendar view, click any campaign name to see additional details. All campaign detail views include the following information when it is available:
- Campaign name
- SMS/push: the message body
- Email: the campaign’s subject line
- Status
If the campaign is sent, sending, draft/paused, or canceled - Scheduling details
When a campaign is scheduled to send, or when it was sent - Content
Email only: the subject, preview text, and sender address. - Audience
The included and excluded lists/segments for the send - Preview
A preview of a campaign email or the image included with an MMS message
Campaign times and dates
The time and date when a campaign appears in your calendar is determined as follows:
- Sent campaigns
Sent campaigns are shown at the beginning of their send window. For example, if an A/B test began at 9:00 AM on June 10 and ended at 10:00 AM on June 11, the campaign will appear at 9:00 AM on June 10. - Scheduled campaigns
Scheduled campaigns are shown at the beginning of their send window, like sent campaigns. - Draft campaigns
Your draft campaign will appear on the date it was initially created, unless it was previously scheduled and reverted to draft, in which case it will appear on the previously scheduled date and time. To change the date of a scheduled campaign, hover over it in the list view (or click on it in the calendar view), then click Change date. - Canceled campaigns
A canceled campaign is displayed on the date and time it was canceled, not the original scheduled date and time.
Additional resources
- How to view, filter, and sort your campaigns
Learn about your options when viewing, filtering, and sorting your campaigns. Klaviyo offers several display options for your campaigns, making it easy to understand your sending cadence and find campaigns that meet certain criteria.
- How to use the campaign calendar
Learn about Klaviyo’s calendar view for your campaigns, including filtering options and how to schedule email, SMS, and push notification campaigns from within the calendar.