Klaviyo Reviews data reference
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Updated Sep 29, 2025, 12:00 AM EST
You will learn
Learn about the additional data available in Klaviyo when you start using reviews. This data falls into two broad categories: delivery metrics (Shopify only) and reviews metrics (available for WooCommerce and Shopify).
How to view your data
Klaviyo Reviews syncs several metrics to your Klaviyo account. To view these metrics:
- Click the Analytics dropdown in the left navigation of Klaviyo.
- Select Metrics.
- From the All integrations dropdown, choose Klaviyo.
- Klaviyo Reviews metrics are displayed among other Klaviyo metrics. Search for a specific metric, or read below to identify the metrics available through Klaviyo Reviews.
Delivery metrics
Delivery-related metrics include Package in transit, Package delivered, and more. Use these metrics to build flows and segments based on the status of a customer’s order.
Delivery-related metrics are only available for those who use Shopify. If you use WooCommerce as your ecommerce platform, these metrics are not available.
Package delivered
This event is tracked when a customer’s package is delivered. Use this metric to trigger a flow message to let your customer know their order has arrived.
Package in transit
This event is tracked when a carrier accepts a package you’ve shipped to a customer. Unlike Fulfilled Order events, which are generally tracked when you create a shipping label for an order, this event isn’t tracked until the carrier scans the package into their system and indicates it is in transit.
Use this event to trigger your shipment confirmation flow so that your customers can view carrier tracking information for their order right away.
Package out for delivery
This event is tracked when a carrier indicates a package is set to be delivered that day. Use this event to trigger a message letting your customer know to be on the lookout for their order today.
Delivery metrics properties
All delivery metrics include the following properties:
- product
(Legacy, Shopify only) Contains an array of details about the reviewed product, including its title, URL, and images. - store_url
Your store’s website URL. - structured_product
Contains an array of details about the reviewed product, including its title, URL, and images. - review_link
The custom link your customer will use to submit their review. - shopify_order_number
The order number in your Shopify admin. - order_number
The order number from your ecommerce platform. - package_tracking_number
The tracking number used to locate the package. - package_status
This may be unknown, out_for_delivery, or delivered. - est_delivery_date
The estimated date when the order will be delivered. - shipping_destination
The country code (e.g., US) where the package was shipped. - shipping_carrier
The package carrier (e.g., USPS, FedEx). - extra
Additional details about the order from your ecommerce platform, including items shipped, shipping address, and more.
Reviews metrics
Ready to review
This metric is tracked when an item is delivered or fulfilled and meets the criteria you set to indicate an item is ready to be reviewed. Learn how to customize the Ready to review metric.
This metric triggers the Request review - Klaviyo Reviews flow found in the flow library.
Ready to review events are only triggered for orders placed after you begin using Klaviyo Reviews. Learn how to populate the Ready to review metric for past orders.
This metric’s top-level properties include:
- product
(Legacy, Shopify only) Contains an array of details about the reviewed product, including its title, URL, and images. - store_url
Your store’s website URL. - structured_product
Contains an array of details about the reviewed product, including its title, URL, and images. - review_link
The custom link your customer can use to submit their review. - shopify_order_number
The order number in your Shopify admin. - package_tracking_number
The tracking number used to locate the package. - package_status
This will always be delivered. - est_delivery_date
The date when the order was delivered. - shipping_destination
The country code (e.g., US) where the package was shipped. - shipping_carrier
The package carrier (e.g., USPS, FedEx). - extra
Additional details about the order from your ecommerce platform, including items shipped, shipping address, and more. - $event_id
The unique ID for the Package out for delivery event.
Submitted review
This metric is tracked when a customer submits a review. It serves as the trigger for the Review reward - Klaviyo Reviews flow in the flow library.
This metric’s top-level properties include:
- product
(Legacy, Shopify only) Contains an array of details about the reviewed product, including its title, URL, and images. - store_url
Your store’s website URL. - structured_product
Contains an array of details about the reviewed product, including its title, URL, and images. - review_link
The custom link your customer used to submit their review. - review_rating
A number 1-5 indicating the customer’s rating. - review_images
An array of image URLs, if the reviewer submitted product images. - review_author
The handle of the person who submitted the review. - review_email
The email address of the person who submitted the review. - review_content
The body text of the review submitted by the customer. - review_title
The title of the review submitted by the customer. - review_status
Whether the review is published or pending when it is initially submitted. This field does not update if a review’s status changes (i.e., moves from pending to rejected). - review_verified
True or false, indicating whether the review is from a verified purchaser. Reviews are marked as verified if they are submitted through a review request flow message sent via Klaviyo or if a user checks the I confirm that the imported reviews are genuine option when uploading reviews. - review_has_media
True or false, indicating whether an image or video was included in the review. - $event_id
The unique ID for the review event.
Klaviyo only collects variant information when a review is submitted in response to a review request. Reviews submitted by navigating to a product page and manually clicking the Write a review button will not include variant information.
Submitted rating
This metric is tracked when a customer submits a rating (i.e., a star rating for a product without additional content like a text review).
- product
(Legacy, Shopify only) Contains an array of details about the reviewed product, including its title, URL, and images. - store_url
Your store’s website URL. - structured_product
Contains an array of details about the reviewed product, including its title, URL, and images. - review_link
The custom link your customer used to submit their review. - shopify_order_number
(Shopify only) The order number from Shopify. - order_number
The order number from your ecommerce platform. - package_tracking_number
The tracking number for the item the customer reviewed. - package_status
The package status; generally delivered for all rated products. - shipping_destination
The city and state where the package was shipped. - shipping_carrier
The carrier for the reviewed item's package (e.g., USPS, FedEx). - est_delivery_date
The product's delivery date (generally a date in the past). - extra
Additional details about the order from your ecommerce platform, including items shipped, shipping address, and more. - $event_id
The unique ID for the review event.
Analyzed review topic sentiment
This metric is tracked when Klaviyo uses AI to analyze a review’s content. Use this metric to filter flows or create support tickets automatically.
- product
(Legacy, Shopify only) Contains an array of details about the reviewed product, including its title, URL, and images. - $service
Always “klaviyo.” - store_url
Your store’s website URL. - review_link
The custom link your customer used to submit their review. - order_number
The order number from your ecommerce platform. - package_tracking_number
The tracking number for the item the customer reviewed. - package_status
The package status; generally delivered for all rated products. - shipping_destination
The city and state where the package was shipped. - shipping_carrier
The carrier for the reviewed item's package (e.g., USPS, FedEx). - est_delivery_date
The product's delivery date (generally a date in the past). - extra
Additional details about the order from your ecommerce platform, including items shipped, shipping address, and more. - review_id
The ID used in Klaviyo for the review. - review_rating
A number 1-5 indicating the customer’s rating. - review_author
The handle of the person who submitted the review. - review_email
The email address of the person who submitted the review. - review_content
The body text of the review submitted by the customer. - review_title
The title of the review submitted by the customer. - review_status
Whether the review is published or pending when it is initially submitted. This field does not update if a review’s status changes (i.e., moves from pending to rejected). - review_verified
True or false, indicating whether the review is from a verified purchaser. Reviews are marked as verified if they are submitted through a review request flow message sent via Klaviyo or if a user checks the I confirm that the imported reviews are genuine option when uploading reviews. - review_has_media
True or false, indicating whether an image was included in the review. - review_images
An array of image URLs, if the reviewer submitted product images. - product_external_id
The ID of the reviewed product from your product catalog. - structured_product
Contains an array of details about the reviewed product, including its title, URL, and images. - topic
The topic of the review, as identified by Klaviyo AI (e.g., “productQuality”). - topic_name
The friendly name of the topic of the review, as identified by Klaviyo AI (e.g., “Product Quality”). - sentiment
The review’s sentiment (i.e., “positive” or “negative”). - snippet
A portion or summary of the review used by Klaviyo AI to identify its topic and sentiment. - subtopic
Additional information about the review’s topic, as identified by Klaviyo AI. - confidence
The level of confidence Klaviyo AI has that it’s identification of the review’s topic and sentiment is correct (i.e., “low”, “medium”, “high”). - klaviyo_token
Your Klaviyo public API key.
Profile data
If you set up custom review questions, reviewers’ answers will be saved as custom profile properties in Klaviyo. Learn more about how to use profile properties.
Additional resources
- Getting started with Klaviyo Reviews
Learn how to set up reviews so you can collect customer feedback and share positive reviews with your prospects.
- How to export Klaviyo Reviews data
Learn how to export the reviews you collect in Klaviyo Reviews to a CSV. Once you’ve exported the data, you can analyze it using a spreadsheet tool like Google Sheets or import it into a new platform.
- Shopify data reference
Learn what data syncs from Shopify to Klaviyo and where to view it. This includes both order data (such as Placed Order, Ordered Product, etc.), delivery data, onsite tracking data, and customer data. If you have not already, read our guide on getting started with Shopify for step-by-step instructions on integrating, before continuing with this article.
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