How to display product recommendations in Customer Hub
You will learn
Learn how to display personalized product recommendations in the Customer Hub drawer to tailor shopping experiences for your customers and drive conversions. By showing products that appeal to customers, you can improve conversion rates and provide cross-sell opportunities to increase average order value.
Customer Hub for Shopify currently supports standard storefronts and Shopify Headless. For WooCommerce, navigate to https://help.klaviyo.com/hc/en-us/articles/47792369863451
For feedback about Customer Hub functionality, email customerhub@klaviyo.com.
Before you begin
This guide explains how to activate product recommendations so they display in the Customer Hub drawer on your site. Before proceeding, ensure that the Customer Hub feature is enabled.
Learn more about Customer Hub.
About product recommendations
When enabled, product recommendations display on the For you tab of the Customer Hub drawer on your site. These recommendations are tailored based on both the shopper’s behavior on your site and the shopper’s history within Klaviyo, increasing their likelihood of purchasing.
For any signed-in shopper, Klaviyo analyzes their browsing history (i.e., viewed products) and past purchases from your Shopify site in order to surface relevant product recommendations.
Up to 5 recommended products are shown in an image carousel in the Recommended products section below your other content blocks. Within a product recommendation block, a shopper can:
- View product details, including item name, price, and size (if applicable).
- Add the item to their cart.
- Add the item to their favorites, if Favorites are enabled.
Shoppers can click the arrow next to the Recommended products section to view these items in a list view as well.
These products update over time based on a shopper’s activity. Note that product recommendation models are generally trained once every 7 days, depending on use. It may take a few days for the recommendation model to consider brand-new events.
If Klaviyo does not have data to determine personalized recommendations, it shows customers your best selling products from the last 90 days.
Enable product recommendations
- In Klaviyo’s left-hand navigation, select Service - Customer Hub.
- Select Extensions.
- Under Product recommendations, check the box to Enable product recommendations.
- Click Save.
Once live, when someone clicks on a product recommendation, Klaviyo logs a Customer Hub Clicked Recommended Product event. You can build segments based on this metric to send targeted, behavior-driven marketing.
Exclude certain products from recommendations
You may want to prevent certain items from appearing in the Product recommendations view in Customer Hub, like free gifts, shipping insurance, or out-of-stock items.
Klaviyo provides a tag, klaviyo_hub_recommendation_exclude, which you can apply to products in Shopify that you wish to exclude. Keep in mind that products a customer has already purchased are automatically excluded from their product recommendations.
To exclude a specific product:
- Navigate to a product page in your Shopify admin.
- In the Tags field on the right, add the tag klaviyo_hub_recommendation_exclude.
- Click Save.
After saving this change, the product will no longer appear in product recommendations for any customer in the Customer Hub interface.
It may take up to 30 minutes for the product to be removed from product recommendations.
Revenue attribution for product recommendations
If a shopper adds something from the Product recommendations section to their cart, then places an order, Klaviyo attributes the revenue for that item to Customer Hub.
This data is viewable in the Revenue generated column of the Customer Hub dashboard.
Additional resources
- Understanding the Customer Hub overview dashboard
Learn how to use the Customer Hub overview dashboard to analyze how your shoppers are engaging with Customer Hub and measure its impact. This guide will help you interpret the metrics on the Customer Hub dashboard.
- How to show favorite buttons on your site and in Customer Hub
Learn how to allow shoppers to save their favorite items on your site. By adding favorite buttons alongside your products, you can display shoppers' saved items in the Customer Hub drawer and send follow-up flows to drive conversions.
- How to create content blocks for Customer Hub
Learn how to create content blocks for your Customer Hub. Content blocks are highly customizable and personalizable blocks that have access to Klaviyo profile data which allow you to display integrations (e.g. loyalty point balance), personalized offers, and more.